The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World PDF (Adobe DRM) download by Chris Grams

The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World

QUE
Publication date: August 2011
ISBN: 9780132749039
Digital Book format: PDF (Adobe DRM)

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Today, the best brand positioning doesn't involve high-cost traditional advertising: it's done primarily through social media tools such as Facebook and Twitter. The explosive growth of social media and the Internet has given individuals and communities unprecedented power to make or break brands. This is a crisis for brands built the old way; but for everyone else, it's the opportunity of a lifetime. In The Ad-Free Brand, leading marketer Chris Grams offers you a powerful new roadmap for successfully positioning any brand. You don't need an MBA, an expensive outside agency, or a huge budget: all you'll need are the techniques in this book. Grams draws on his personal experience building Red Hat from a small firm into a widely-recognized billion-dollar global brand. His step-by-step plan combines classic brand positioning with new approaches based on 21st century social and web tools. You'll be able to walk through a complete project, discovering how to use new tools to enhance, communicate, and evolve brand positioning openly, engage employees and customers to create and strengthen your brand position successfully, differentiate companies while avoiding showstopping mistakes, and deeply embed brand positioning within organizational culture. Along the way, Grams provides sample presentation materials, checklists, workbooks, and online resources: everything you need to get the job done - simply, efficiently, and at amazingly low cost.
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The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World PDF (Adobe DRM) download by Chris Grams
QUE, August 2011
ISBN: 9780132749039
EAN:  9780132749039
PDF (Adobe DRM)
List Price: $19.99 eBook price: $15.99
The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World ePub (Adobe DRM) download by Chris Grams
QUE, August 2011
ISBN: 9780132749015
EAN:  9780132749015
ePub (Adobe DRM)
List Price: $19.99 eBook price: $15.99