Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society PDF (Adobe DRM) download by Arthur Asa Berger

Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society

Rowman & Littlefield Publishers, Inc.
Publication date: April 2011
ISBN: 9781442206700
Digital Book format: PDF (Adobe DRM)

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Now in its fourth edition, Ads, Fads, and Consumer Culture deals with the impact of advertising upon American character and culture. It offers a definition of advertising, explains the way advertising agencies work, discusses the functions of advertising, and provides a psycho-cultural perspective on advertising. Among the topics it deals with are the role of brands in selling products and the problem of self-alienation and its relation to consumption. It also analyzes consumer cultures, places advertising in the communication process, and considers the use of sexuality in advertising, political advertising, and marketing theory. The marketing discussion deals with the Values and Lifestyle Typology (VALS) and the Claritas typology. The chapters analyzing print advertisements and television commercials are distinctive features of the book. For print advertising, it provides a list of topics to consider in analyzing print advertising and then provides a detailed analysis of a fascinating Fidji perfumeadvertisement that shows a Polynesian woman with a snake around her neck. It provides a semiotic, psychoanalytic, sociological, Marxist, mythic, and Feminist analysis of this advertisement. For television commercials, it analyzes the famous Macintosh "1984" commercials in a number of different ways as well. In the last chapter it speculates about the role of advertising in selling drugs to people, children and advertising, and the problems advertising agencies have in getting people's attention. It alsooffers a glossary to terms used in the book and an annotated bibliography.
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Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society PDF (Adobe DRM) download by Arthur Asa Berger
Rowman & Littlefield Publishers, Inc., April 2011
ISBN: 9781442206700
EAN:  2370003276015
PDF (Adobe DRM)
List Price: $23.99 eBook price: $21.99
Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society ePub (Adobe DRM) download by Arthur Asa Berger
Rowman & Littlefield Publishers, April 2011
ISBN: 9781442206700
EAN:  9781442206700
ePub (Adobe DRM)
List Price: $23.99 eBook price: $21.99
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