Advertising and Reality: A Global Study of Representation and Content PDF (Adobe DRM) download by Amir Hetsroni

Advertising and Reality: A Global Study of Representation and Content

Bloomsbury Academic
Publication date: November 2012
ISBN: 9781441118943
Digital Book format: PDF (Adobe DRM)

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Advertising and Reality: A Global Study of Representation and Content offers, for the first time, an extensive study of the way our life is represented in advertising. Leading scholars from different countries, who specialize in marketing communication and media studies, review and analyze different advertising contents and give us a truly cross-cultural view of the matter. Among the contents that are thoroughly discussed throughout the book one finds sexuality, violence, family activities, gender roles, vocations, minorities roles, periodical reconstruction and more.

This book provides an up-to-date picture of the way modern life is portrayed in the most popular format of marketing communication worldwide.
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Advertising and Reality: A Global Study of Representation and Content PDF (Adobe DRM) download by Amir Hetsroni
Bloomsbury Academic, November 2012
ISBN: 9781441118943
EAN:  9781441118943
PDF (Adobe DRM)
List Price: $23.99 eBook price: $22.99
Advertising and Reality: A Global Study of Representation and Content ePub (Adobe DRM) download by Amir Hetsroni
Bloomsbury Academic, November 2012
ISBN: 9781441115034
EAN:  9781441115034
ePub (Adobe DRM)
List Price: $34.95 eBook price: $32.99