Advertising to Children PDF (Adobe DRM) download by Marcia Amidon Lusted

Advertising to Children

Essential Library
Publication date: August 2011
ISBN: 9781604538588
Digital Book format: PDF (Adobe DRM)

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This book gives readers a balanced look at the issue of advertising to children and its surrounding arguments. Advertising to Children familiarizes readers with the basics of marketing and selling products, the history of children as consumers, current marketing strategies, food marketing, branding, and overconsumption. Color photos and informative sidebars accompany easy-to-follow text. Features include a timeline, facts, additional resources, web sites, a glossary, a bibliography, and an index.
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