Advertising to Children on TV: Content, Impact, and Regulation PDF (Adobe DRM) download by Mark Blades

Advertising to Children on TV: Content, Impact, and Regulation

Routledge
Publication date: October 2004
ISBN: 9781410611246
Digital Book format: PDF (Adobe DRM)

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The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission, offering opportunities for greater commercialization through advertising on media that have not previously been exploited. In
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