Airline Marketing and Management ePub (Adobe DRM) download by Stephen Shaw

Airline Marketing and Management

Ashgate
Publication date: October 2012
ISBN: 9781409486688
Digital Book format: ePub (Adobe DRM)

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Airline Marketing and Management examines the principles of marketing and demonstrates the ways in which these principles can be applied to today's airline industry. It has been thoroughly updated and expanded for this seventh edition, to keep pace with changes affecting the industry. Written in a straightforward, easy-to-read style and combining up-to-date and relevant examples drawn from the worldwide aviation industry, this new edition will further enhance the book's reputation for providing the ideal introduction to the subject.
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