Analytics at Work: Smarter Decisions, Better Results ePub (Adobe DRM) download by Thomas Davenport

Analytics at Work: Smarter Decisions, Better Results

Harvard Business Review Press
Publication date: February 2010
ISBN: 9781422157121
Digital Book format: ePub (Adobe DRM)

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Most companies have massive amounts of data at their disposal, yet fail to utilize it in any meaningful way. But a powerful new business tool - analytics - is enabling many firms to aggressively leverage their data in key business decisions and processes, with impressive results. In their previous book, Competing on Analytics, Thomas Davenport and Jeanne Harris showed how pioneering firms were building their entire strategies around their analytical capabilities. Rather than ""going with the gut"" when pricing products, maintaining inventory, or hiring talent, managers in these firms use data, analysis, and systematic reasoning to make decisions that improve efficiency, risk-management, and profits. Now, in Analytics at Work, Davenport, Harris, and coauthor Robert Morison reveal how any manager can effectively deploy analytics in day-to-day operations—one business decision at a time. They show how many types of analytical tools, from statistical analysis to qualitative measures like systematic behavior coding, can improve decisions about everything from what new product offering might interest customers to whether marketing dollars are being most effectively deployed.Based on all-new research and illustrated with examples from companies including Humana, Best Buy, Progressive Insurance, and Hotels.com, this implementation-focused guide outlines the five-step DELTA model for deploying and succeeding with analytical initiatives. You'll learn how to:· Use data more effectively and glean valuable analytical insights · Manage and coordinate data, people, and technology at an enterprise level· Understand and support what analytical leaders do· Evaluate and choose realistic targets for analytical activity· Recruit, hire, and manage analystsCombining the science of quantitative analysis with the art of sound reasoning, Analytics at Work provides a road map and tools for unleashing the potential buried in your company's data.
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Analytics at Work: Smarter Decisions, Better Results ePub (Adobe DRM) download by Thomas Davenport
Harvard Business Review Press, February 2010
ISBN: 9781422157121
EAN:  9781422157121
ePub (Adobe DRM)
List Price: $29.95 eBook price: $26.99
Analytics at Work: Smarter Decisions, Better Results PDF (Adobe DRM) download by Thomas Davenport
Harvard Business Review Press, February 2010
ISBN: 9781422157121
EAN:  2370005156254
PDF (Adobe DRM)
List Price: $29.95 eBook price: $26.99
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