Applied Public Relations: Cases in Stakeholder Management PDF (Adobe DRM) download by Unknown

Applied Public Relations: Cases in Stakeholder Management

By Unknown

Routledge
Publication date: June 2009
ISBN: 9780203871546
Digital Book format: PDF (Adobe DRM)

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Applied Public Relations provides readers with the opportunity to observe and analyze how contemporary businesses and organizations interact with key groups and influences. Through the presentation of cases covering a wide variety of industries, locations, and settings, authors Kathy Brittain McKee and Larry F. Lamb examine how real organizations develop and maintain their relationships, offering valuable insights into contemporary business and organizational management practices.
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