Assessing Organizational Communication: Strategic Communication Audits PDF (Adobe DRM) download by Allyson D. Adrian

Assessing Organizational Communication: Strategic Communication Audits

The Guilford Press
Publication date: May 2004
ISBN: 9781462532216
Digital Book format: PDF (Adobe DRM)

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This essential guide offers a detailed framework for assessing communication processes within an organization and using the results to develop improved organizational strategies. Presented in clear, accessible prose are the "tools of the trade" for planning and initiating audits, gathering data using a wide variety of methodologies, analyzing the findings, and preparing effective reports. Throughout, practical examples drawn from the authors' influential work in the field help readers understand the real-world applications of the concepts discussed and gain skills for creative problem solving. A successor volume to Cal Downs's popular Communication Audits, the book has been extensively rewritten with many new topics and two entirely new chapters reflecting today's critical issues and best practices. It will serve as both an authoritative primer for human resource and management consultants and a comprehensive text for undergraduate and graduate students in organizational communication.
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Assessing Organizational Communication: Strategic Communication Audits PDF (Adobe DRM) download by Allyson D. Adrian
The Guilford Press, May 2004
ISBN: 9781462532216
EAN:  9781462532216
PDF (Adobe DRM)
List Price: $49.00 eBook price: $45.99
Assessing Organizational Communication: Strategic Communication Audits ePub (Adobe DRM) download by Allyson D. Adrian
Guilford Press, April 2012
ISBN: 9781462506606
EAN:  9781462506606
ePub (Adobe DRM)
List Price: $49.00 eBook price: $45.99