Attitudes: Insights from the New Implicit Measures PDF (Adobe DRM) download by Pablo Brinol

Attitudes: Insights from the New Implicit Measures

Psychology Press
Publication date: September 2012
ISBN: 9781136678387
Digital Book format: PDF (Adobe DRM)

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This book tackles a subject that has captured the imagination of many researchers in the field: attitudes. Although the field has always recognized that people's attitudes could be assessed in different ways, from direct self-reports to disguised observations of behavior, the past decade has shown several new approaches to attitude measurement. Despite the fact that there is no monolithic point of view with respect to implicit attitudes or measures, this book proves informative in capturing the exciting developments that have taken place over the past decade in the study of attitudes, and point the way for future exploration. Although researchers in the field have long used physiological measures, more sophisticated approaches have now been developed that rely on brain imaging techniques to examine evaluative processes. This book addresses all of these new techniques, as well as the new wave of implicit measures and the contribution they have made to understanding attitudes and attitude change. This volume will be an essential resource for students and researchers in social psychology with an interest in the core topic of attitudes.
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Attitudes: Insights from the New Implicit Measures ePub (Adobe DRM) download by Pablo Brinol
Psychology Press, September 2012
ISBN: 9781136678370
EAN:  9781136678370
ePub (Adobe DRM)
List Price: $89.95 eBook price: $83.99
Attitudes: Insights from the New Implicit Measures PDF (Adobe DRM) download by Pablo Brinol
Psychology Press, September 2012
ISBN: 9781136678387
EAN:  9781136678387
PDF (Adobe DRM)
List Price: $89.95 eBook price: $83.99