Banding Together for a Cause: Proven Strategies for Revenue and Awareness Generation PDF (Adobe DRM) download by Rachel Armbruster

Banding Together for a Cause: Proven Strategies for Revenue and Awareness Generation

Wiley
Publication date: November 2011
ISBN: 9781118184738
Digital Book format: PDF (Adobe DRM)

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Experience the yellow wristband campaign from the beginning and learn how to position your nonprofit for success
Passionate and inspiring, Banding Together for a Cause will help you identify ways to generate funds for your programs and missions through valuable and meaningful partnerships. In it, author Rachel Armbruster dissects the LIVESTRONG campaign, from timing and brand, to partners and visionary thinking.
Engaging and informative, this reliable guide contains interviews and insights with key executives at both LIVESTRONG and Nike. Along the way, this remarkable book takes you behind-the-scenes of the spectacularly successful Lance Armstrong Foundation campaign. It starts with a simple big idea, the yellow wristband, and examines how you can find similar success within your own nonprofit.
  • Focuses on this unforgettable fundraising campaign from a nonprofit perspective
  • Offers the strategy as well as the tactics for nonprofits to feel that success is within reach
  • Presents a variety of perspectives from the wildly successful LIVESTRONG campaign

Learn from the yellow wristband. Banding Together for a Cause shows you how.

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Banding Together for a Cause: Proven Strategies for Revenue and Awareness Generation PDF (Adobe DRM) download by Rachel Armbruster
Wiley, November 2011
ISBN: 9781118184738
EAN:  9781118184738
PDF (Adobe DRM)
eBook price: $29.99
Banding Together for a Cause: Proven Strategies for Revenue and Awareness Generation ePub (Adobe DRM) download by Rachel Armbruster
Wiley, November 2011
ISBN: 9781118184752
EAN:  9781118184752
ePub (Adobe DRM)
eBook price: $29.99