Basics of Licensing: 2012-13: How to Extend Brand and Entertainment Properties for Profit PDF (Adobe DRM) download by Gregory J. Battersby

Basics of Licensing: 2012-13: How to Extend Brand and Entertainment Properties for Profit

Kent Press
Publication date: August 2012
ISBN: 9780983096320
Digital Book format: PDF (Adobe DRM)
Rating starRating starRating star 1 user rated this ebook - write a review of Basics of Licensing: 2012-13: How to Extend Brand and Entertainment Properties for Profit.

Buy PDF

List price:
$24.99
Our price:
$21.99

You save: $3.00 (12%)
GET THIS EBOOK
FOR FREE!
Join our Facebook sweepstake, share and
get 10 likes. Winners
get notified in 24H!
Coauthored by two industry pioneers with more than 60 years of combined experience, this breakthrough volume of the Basics of Licensing series offers both the novice and veteran alike proven, practical insights on how to maximize their position in the world of licensing. From the fundamentals of securing intellectual property rights to the finer points of contract negotiation, product development, marketing strategy, and more, no repertoire is complete without this immensely valuable resource. Also included, in addition to the core commentary provided in every chapter, is a set of appendices featuring useful administrative templates and licensing form agreements derived from actual transactions. The helpful advice and professional insights conveyed here are enhanced by practical definitions of licensing terminology, a detailed history of the licensing industry, and analysis of contractual terms and their implications.
Please sign in to review this product.
Format:
Devices:
Basics of Licensing: 2012-13: How to Extend Brand and Entertainment Properties for Profit PDF (Adobe DRM) can be read on any device that can open PDF (Adobe DRM) files.

File Size:
4250 Kb
Language:
ENG
Copy From Text:
Disabled.
Printing:
Disabled.
Basics of Licensing: 2012-13: How to Extend Brand and Entertainment Properties for Profit PDF (Adobe DRM) download by Gregory J. Battersby
Kent Press, August 2012
ISBN: 9780983096320
EAN:  9780983096320
PDF (Adobe DRM)
List Price: $24.99 eBook price: $21.99
Basics of Licensing: 2012-13: How to Extend Brand and Entertainment Properties for Profit ePub (Adobe DRM) download by Gregory J. Battersby
Kent Press, August 2012
ISBN: 9780983096351
EAN:  9780983096351
ePub (Adobe DRM)
List Price: $24.99 eBook price: $21.99
Other books by Gregory J. Battersby
Basics of Licensing: Licensee Edition: How to Use Entertainment, Brand & Sports Licenses to Generate Profit PDF (Adobe DRM) download by Gregory J. Battersby
Basics of Licensing: Licensee Edition: How to Use Entertainment, Brand & Sports Licenses to Generate Profit
Gregory J. Battersby & Danny Simon
Kent Press, August 2012
ISBN: 9780983096313
Format: PDF, ePub
List Price: $24.99 Our price: $21.99