Basics of Licensing: Licensee Edition: How to Use Entertainment, Brand & Sports Licenses to Generate Profit ePub (Adobe DRM) download by Gregory J. Battersby

Basics of Licensing: Licensee Edition: How to Use Entertainment, Brand & Sports Licenses to Generate Profit

Kent Press
Publication date: August 2012
ISBN: 9780983096375
Digital Book format: ePub (Adobe DRM)

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The second volume of the Basics of Licensing series, this book expands on the various licensing topics examined in the first, but from the contrasting perspective of the licensor or property owner. It provides a comprehensive overview of the unique considerations and steps a licensee should take in securing a license, developing a licensed product, and achieving distribution. The focal points addressed include selecting the right license for a product, best practices in product development, ethics and social compliance of licensing management, and more. In addition to the core commentary, this edition also features new administrative templates and licensing form agreements derived from actual transactions, tailored specifically for the licensee.
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Basics of Licensing: Licensee Edition: How to Use Entertainment, Brand & Sports Licenses to Generate Profit ePub (Adobe DRM) can be read on any device that can open ePub (Adobe DRM) files.

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List Price: $24.99 Our price: $21.99