The Beaten Path and the Road Less Traveled: Doing Business in Established and Emerging Countries PDF (Adobe DRM) download by Inder Sidhu

The Beaten Path and the Road Less Traveled: Doing Business in Established and Emerging Countries

FT Press
Publication date: September 2010
ISBN: 9780132599337
Digital Book format: PDF (Adobe DRM)

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This Element is an excerpt from Doing Both: How Cisco Captures Today's Profit and Drives Tomorrow's Growth (9780137083640) by Inder Sidhu. Available in print and digital formats.

Why some Western companies succeed in emerging markets, while others fail catastrophically.

A single millimeter. That's all it took to sink the Whirlpool Corporation's dream of developing a washing machine that would serve the needs of customers from Mumbai to Mexico City. The time was 1990, when going ""global"" held the promise of hundreds of millions of new customers for executives of Western companies. The lure was irresistible, but....

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The Beaten Path and the Road Less Traveled: Doing Business in Established and Emerging Countries PDF (Adobe DRM) download by Inder Sidhu
FT Press, September 2010
ISBN: 9780132599337
EAN:  9780132599337
PDF (Adobe DRM)
eBook price: $3.99
Beaten Path and the Road Less Traveled, The: Doing Business in Established and Emerging Countries ePub (Adobe DRM) download by Inder Sidhu
FT Press, September 2010
ISBN: 9780132609807
EAN:  9780132609807
ePub (Adobe DRM)
eBook price: $3.99
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