Behavior Space: Play, Pleasure and Discovery as a Model for Business Value PDF (Adobe DRM) download by Alexander Manu

Behavior Space: Play, Pleasure and Discovery as a Model for Business Value

By Alexander Manu

Business & Economics : Development - Business Development | Business & Economics : Development - Economic Development | Business & Economics : Industries - General
Gower
Publication date: December 2012
ISBN: 9781409446859
Digital Book format: PDF (Adobe DRM)

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Behavior Space proposes that corporations do not design products or services anymore: they design behavior spaces. Facebook is not a product, not a technology, but a behaviour space. Innovation is the creation of a new behavior space. The product or service is simply the catalyst that enables a new behaviour space to emerge. The size of the behavior space footprint, represents the potential value a product or service offers; the greater the value potential, the greater the monetization potential. Alexander Manu illustrates how these new concepts are transforming design and product development so that the process changes from a static and product-centred approach to one that is entirely centred on the user and their behaviours that emerge as they interact with what they have bought.
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Behavior Space: Play, Pleasure and Discovery as a Model for Business Value PDF (Adobe DRM) download by Alexander Manu
Behavior Space: Play, Pleasure and Discovery as a Model for Business Value
Alexander Manu
Gower, December 2012
ISBN: 9781409446859
EAN:  9781409446859
PDF (Adobe DRM)
List Price: $99.95 eBook price: $91.99
Behavior Space: Play, Pleasure and Discovery as a Model for Business Value ePub (Adobe DRM) download by Alexander Manu
Behavior Space: Play, Pleasure and Discovery as a Model for Business Value
Alexander Manu
Gower, December 2012
ISBN: 9781409472445
EAN:  9781409472445
ePub (Adobe DRM)
List Price: $99.95 eBook price: $91.99
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