Behind the Shutter: The Digital Wedding Photographer's Guide to Financial Success ePub (Adobe DRM) download by Salvatore Cincotta

Behind the Shutter: The Digital Wedding Photographer's Guide to Financial Success

Amherst Media, Inc.
Publication date: January 2012
ISBN: 9781608952656
Digital Book format: ePub (Adobe DRM)
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Written primarily for wedding photographers, this manual starts with the basics of creating a solid business plan, finding customers and marketing to them through online social media outlets and old-fashioned face-to-face meetings, and goes on to coach readers how to build their brand, differentiate their studio from others, and offer enhanced and value-added products and services. Photographers are visionaries by nature, and this book shows them how to look to the future and use what they see to keep their studio on track and in touch with current and future customers. Advances in technology, changes in client's communication methods, and ripples in the economy can all challenge a photographer, but those who follow this plan will be poised to weather the vagaries of the marketplace and achieve long-term success.
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Lots of good advice

I am more of a hobbyist than a 'professional' professional but I ordered this because my photography class this year has several gifted and ambitious students in it who really want to pursue photography and build a career from it. This book has given me a bounty of useful advice to share with them and I have gone on to recommend it to them if they are serious about continuing their studies. It isn't easy to be self-employed in any financial climate, and even more so in the current one. I found this book to be refreshingly realistic and instead of hammering home how competitive the industry it is, it just tells you in plain and simple language how to set up your business, how to find customers and market yourself, and what you can do to make sure you succeed.
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Behind the Shutter: The Digital Wedding Photographer's Guide to Financial Success ePub (Adobe DRM) can be read on any device that can open ePub (Adobe DRM) files.

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Language:
ENG
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Behind the Shutter: The Digital Wedding Photographer's Guide to Financial Success ePub (Adobe DRM) download by Salvatore Cincotta
Amherst Media, Inc., January 2012
ISBN: 9781608952656
EAN:  9781608952656
ePub (Adobe DRM)
List Price: $19.99 eBook price: $15.99
Behind the Shutter: The Digital Wedding Photographer's Guide to Financial Success PDF (Adobe DRM) download by Salvatore Cincotta
Amherst Media, Inc., January 2012
ISBN: 9781608952687
EAN:  9781608952687
PDF (Adobe DRM)
List Price: $27.95 eBook price: $24.99