The Best Digital Marketing Campaigns in the World: Mastering The Art of Customer Engagement ePub (Adobe DRM) download by Calvin Jones

The Best Digital Marketing Campaigns in the World: Mastering The Art of Customer Engagement

Kogan Page
Publication date: July 2011
ISBN: 9780749460631
Digital Book format: ePub (Adobe DRM)

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Damian Ryan and Calvin Jones, authors of Understanding Digital Marketing, present an overview of the global digital marketing industry. Organized around interviews with leading exponents of the digital marketing sector, it also includes a selection of the best digital marketing campaigns in the world chosen by a panel of experts from the creative and commercial marketing sectors. Each campaign profile includes information on what the campaign achieved, how the company made it work, and the business lessons drawn from it. The campaigns are listed by geographical marketing and by vertical sectors such as travel, financial services, telecommunications, government, health, etc.
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The Best Digital Marketing Campaigns in the World: Mastering The Art of Customer Engagement ePub (Adobe DRM) download by Calvin Jones
Kogan Page, July 2011
ISBN: 9780749460631
EAN:  9780749460631
ePub (Adobe DRM)
List Price: $29.99 eBook price: $27.99
The Best Digital Marketing Campaigns in the World: Mastering The Art of Customer Engagement PDF (Adobe DRM) download by Calvin Jones
Kogan Page, July 2011
ISBN: 9780749460631
EAN:  2370003444957
PDF (Adobe DRM)
List Price: $29.99 eBook price: $27.99
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Format: ePub, PDF
List Price: $29.95 Our price: $26.99