Brand Anarchy: Managing Corporate Reputation PDF (Adobe DRM) download by Steve Earl

Brand Anarchy: Managing Corporate Reputation

A&C Black Business Information and Developmen
Publication date: March 2012
ISBN: 9781408159699
Digital Book format: PDF (Adobe DRM)
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In an age of media change, driven by social media and converging conventional media, corporate reputation looks out of control. It used to be straightforward. Brands communicated to their audiences through established media channels, or directly. It was largely one-way traffic. Now the audience is answering back, with opinion transmitted worldwide in the blink of an eye. ItÂ’s anarchy out there.
Featuring exclusive insights and views from opinion-makers and shapers such as Greg Dyke, Alastair Campbell, Mark Thompson and Seth Godin, thisbook will help cut brand anarchy down to size by:

explaining howcorporate reputation management works today, and how the power of word of mouth is changing
helping readers get togrips with rapid media change and how it will all look in the future
developing brand strategy and planning that stands the test of both editorial dialogue and monologue with audiences
demonstrating how reputational and commercial risk can be assessed and minimised
detailing how firm measurement models for the commercial value of reputation can be established and further developed
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Brand Anarchy: Managing Corporate Reputation PDF (Adobe DRM) download by Steve Earl
A&C Black Business Information and Developmen, March 2012
ISBN: 9781408159699
EAN:  9781408159699
PDF (Adobe DRM)
List Price: $12.99 eBook price: $11.99
Brand Anarchy: Managing Corporate Reputation ePub (Adobe DRM) download by Steve Earl
A&C Black Business Information and Developmen, March 2012
ISBN: 9781408159712
EAN:  9781408159712
ePub (Adobe DRM)
List Price: $12.99 eBook price: $11.99
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