Brand Damage: It's Personal! PDF (Adobe DRM) download by Larry G. Linne

Brand Damage: It's Personal!

AuthorHouse
Publication date: May 2013
ISBN: 9781481745611
Digital Book format: PDF (Adobe DRM)

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Personal branding is going to be one of North American businesses' most critical strategic initiatives in the next 3-5 years. Information is more accessible on individuals than ever before. Social media is making details about people more accessible and creating a ton of data to help people form opinions about individuals. "Brand Damage - It's Personal!" deals with the ever-growing importance of personal branding. This book is a practical guide for everyone from teenagers to seasoned professionals. It provides information on how to create and proactively manage your brand, items that can damage a brand, and entertaining stories and illustrations.
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