Brand From the Inside: Eight Essentials to Emotionally Connect Your Employees to Your Business PDF (Adobe DRM) download by Libby Sartain

Brand From the Inside: Eight Essentials to Emotionally Connect Your Employees to Your Business

Jossey-Bass
Publication date: July 2006
ISBN: 9780787985233
Digital Book format: PDF (Adobe DRM)

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In Brand from the Inside, Libby Sartain and Mark Schumann, branding experts who helped to build employer brands at Southwest Airlines and Yahoo!, describe this secret weapon for a business. The book gives leaders across an organization step-by-step instruction on how to motivate employees to consistently deliver the experience the customer brand promises. By building the employer brand from inside the business—ensuring consistent authenticity, substance, and voice throughout the business—any organization can unleash a powerful tool to emotionally engage employees and recruit and retain the best people.
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Brand From the Inside: Eight Essentials to Emotionally Connect Your Employees to Your Business PDF (Adobe DRM) download by Libby Sartain
Jossey-Bass, July 2006
ISBN: 9780787985233
EAN:  9780787985233
PDF (Adobe DRM)
eBook price: $19.99
Brand From the Inside: Eight Essentials to Emotionally Connect Your Employees to Your Business ePub (Adobe DRM) download by Libby Sartain
Jossey-Bass, June 2008
ISBN: 9780470419557
EAN:  9780470419557
ePub (Adobe DRM)
eBook price: $19.99
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