Brand Revitalization: Creating a Plan to Win

By Joan Kiddon and Larry Light

FT Press
Publication date: February 2010

ISBN: 9780137038831

Digital Book format: PDF (Adobe DRM)

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. Real insights for handling the profess…Read More »

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Brand Revitalization: Creating a Plan to Win PDF (Adobe DRM)

by: Joan Kiddon and Larry Light

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.

Real insights for handling the professional, personal, and moral conflicts that don’t have easy answers and aren’t covered in your company’s ethics handbook!

A new potential client calls to ask you to come in for an interview for a significant project. You are currently providing similar services to another company that is their direct competition. You suspect the new potential client does not know about this and might not hire you if they knew. Should you go?

If you liked this Element, read more from Alan Lurie, including Five Minutes on Mondays: Finding Unexpected Purpose, Peace, and Fulfillment at Work (ISBN: 9780137007783).

Available in print and digital formats.

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PDF (Adobe DRM)

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Brand Revitalization: Creating a Plan to Win PDF (Adobe DRM) can be read on any device that can open PDF (Adobe DRM) files.

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ENG

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