Branded Entertainment: Product Placement and Brand Strategy in the Entertainment Business PDF (Adobe DRM) download by Jean-Marc Lehu

Branded Entertainment: Product Placement and Brand Strategy in the Entertainment Business

Kogan Page
Publication date: February 2009
ISBN: 9780749451431
Digital Book format: PDF (Adobe DRM)

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Branded Entertainment explains how product placement, a long-time phenomenon in films, has gone beyond this to embrace all media. Citing examples from film, music videos, and computer games, the author explains the history and development of product placement, advantages of this form of brand advertising, and methods employed by different brands. Most importantly, Branded Entertainment discusses the future possibilities for using this form of promotion to recreate an emotional connection with customers and to spread the message across multimedia channels.
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