Branding and Product Design: An Integrated Perspective PDF (Adobe DRM) download by Monika Hestad

Branding and Product Design: An Integrated Perspective

Gower
Publication date: March 2013
ISBN: 9781409446279
Digital Book format: PDF (Adobe DRM)

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Branding and design are moving closer together. Despite the strong link between famous brands and the products sold under their name, there is still a gap in understanding the relationship between product design and brand-building - Monika Hestad plugs that gap. Branding and Product Design examines how winning brands appear to be more creative and authentic than less successful ones. The book provides tools to help understand the role of products in building a brand and guidelines for how to bring branding and product design processes together. There are case studies based on the author's research, her years of teaching, and her own practice. Interviews delivering an 'insider' perspective on major brands bring abstract concepts to life. This is a book for design practitioners, marketers and others working with designers and for those teaching and studying at the intersection between design and branding.
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Branding and Product Design: An Integrated Perspective PDF (Adobe DRM) download by Monika Hestad
Gower, March 2013
ISBN: 9781409446279
EAN:  9781409446279
PDF (Adobe DRM)
List Price: $79.95 eBook price: $72.99
Branding and Product Design: An Integrated Perspective ePub (Adobe DRM) download by Monika Hestad
Gower, April 2013
ISBN: 9781409464372
EAN:  9781409464372
ePub (Adobe DRM)
List Price: $79.95 eBook price: $72.99