Branding Your Business: Promote Your Business, Attract Customers and Build Your Brand Through the Power of Emotion PDF (Adobe DRM) download by James Hammond

Branding Your Business: Promote Your Business, Attract Customers and Build Your Brand Through the Power of Emotion

Kogan Page
Publication date: April 2011
ISBN: 9780749463021
Digital Book format: PDF (Adobe DRM)

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A successful business must create a memorable brand and fix it in the consumer's mind. Branding Your Business helps entrepreneurs do this by explaining the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a ""DIY"" brand audit, and how to use marketing communication and psychological principles to make an impact. Based on the theory that a brand is the total perception a customer has about a company, its products, and its services, Branding Your Business reveals what to do to create and manage successful brands. By focusing on the role emotions and senses play in the decision to make a purchase, author James Hammond enables entrepreneurs to improve profits.
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Branding Your Business: Promote Your Business, Attract Customers and Build Your Brand Through the Power of Emotion PDF (Adobe DRM) download by James Hammond
List Price: $24.95 eBook price: $22.99
Branding Your Business: Promote Your Business, Attract Customers and Build Your Brand Through the Power of Emotion ePub (Adobe DRM) download by James Hammond
List Price: $24.95 eBook price: $22.99