Branding: Marketing 04.08 PDF (Adobe DRM) download by Stephen Coomber

Branding: Marketing 04.08

Capstone Publishing
Publication date: October 2001
ISBN: 9781841123059
Digital Book format: PDF (Adobe DRM)

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The fast track route to mastering brands and branding. Covers the key areas of branding, from developing a strong brand personality and differentiation to brand valuation and protecting your brand. Examples and lessons from some of the world's most successful businesses, including CocaCola, Intel, Toyota and Virgin, and ideas from the smartest thinkers, including David Aaker, Philip Kotler, John Quelch, Al Ries and Ted Levitt. Includes a glossary of key concepts and a comprehensive resources guide.
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