Breaking Away: How Great Leaders Create Innovation That Drives Sustainable Growth--And Why Others Fail PDF (Adobe DRM) download by Bilal Kaafarani

Breaking Away: How Great Leaders Create Innovation That Drives Sustainable Growth--And Why Others Fail

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McGraw-Hill
Publication date: March 2011
ISBN: 9780071761642
Digital Book format: PDF (Adobe DRM)

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The blueprint for achieving growth and driving shareholder value by embedding support for innovation into every facet of your business Breaking Away is one of the first books to bridge the gap between leadership and innovation by revealing what it takes to create both breakthrough ideas and the leaders who make them happen.

Written by the chief innovation officer for Coca-Cola and a leading recruiter of innovation leaders, Breaking Away provides a framework that executives, managers, and entrepreneurs can use to create an environment that drives REAL innovation, the breakthrough products or services that are: efficient to produce or deliver; in demand; and profitable.

Interviews and case studies of global giants like Burberry, Mastercard, Nestle, GE, HP, Nintendo, and others, show you how leaders put these principles into action: How Ford beat Toyota to the hybrid (and why everyone thinks the Japanese company got there first); how GE is changing the face of cancer treatment; how a self-confessed “snackaholic” drove Lesser Evil Snacks to 120% Y-o-Y growth-and a place among the INC. 500 “fastest growing companies” index.

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Breaking Away: How Great Leaders Create Innovation That Drives Sustainable Growth--And Why Others Fail PDF (Adobe DRM) download by Bilal Kaafarani
McGraw-Hill, March 2011
ISBN: 9780071761642
EAN:  9780071761642
PDF (Adobe DRM)
List Price: $30.00 eBook price: $26.99
Breaking Away: How Great Leaders Create Innovation that Drives Sustainable Growth--and Why Others Fail ePub (Adobe DRM) download by Bilal Kaafarani
McGraw-Hill, March 2011
ISBN: 9780071761642
EAN:  2370003267518
ePub (Adobe DRM)
List Price: $30.00 eBook price: $26.99