A 21st-century business strategy for succeeding in a tough global economy
To succeed in today's turbulent business environment operating in a "business as usual" mode will no longer work. Conflict and competition can come from anywhere. Kenneth Allard-a well-known military strategist and management expert-knows that in business, just as in the war on terrorism-losing cannot be an option in your playbook.
Business as War draws numerous parallels between the strategies and tactics used by the United States military and the challenges businesses face in the no-holds-barred competition of the global economy. Allard believes that success in this new competitive climate can be achieved by applying cutting-edge military perspectives to the everyday world of business. These tools include the traditional military arts-leadership and strategy-as well as information age techniques such as business intelligence, enterprise security and streamlined information-sharing. Using first-person examples from his media, military, and business experiences, Allard demonstrates how the military learned their lessons-and how businesses can profit by meeting similar challenges.