Business, Not Politics: The Making of the Gay Market ePub (Adobe DRM) download by Katherine Sender

Business, Not Politics: The Making of the Gay Market

Columbia University Press
Publication date: June 2012
ISBN: 9780231509169
Digital Book format: ePub (Adobe DRM)

Buy ePub

List price:
$49.99
Our price:
$43.99

You save: $6.00 (12%)
GET THIS EBOOK
FOR FREE!
Join our Facebook sweepstake, share and
get 10 likes. Winners
get notified in 24H!
In a hard-hitting book that refutes conventional wisdom, Katherine Sender explores the connection between the business of marketing to gay consumers and the politics of gay rights and identity. She disputes some marketers' claims that marketing appeals to gay and lesbian consumers are a matter of "business, not politics" and that the business of gay marketing can be considered independently of the politics of gay rights, identity, and visibility.
Please sign in to review this product.
Devices:
Business, Not Politics: The Making of the Gay Market ePub (Adobe DRM) can be read on any device that can open ePub (Adobe DRM) files.

File Size:
7965 Kb
Language:
ENG
Copy From Text:
Disabled.
Printing:
Disabled.
Other books by Katherine Sender
The Politics of Reality Television PDF (Adobe DRM) download by Marwan M Kraidy
The Politics of Reality Television
Marwan M Kraidy & Katherine Sender
Routledge, September 2010
ISBN: 9780415588249
Format: PDF, ePub
List Price: $39.95 Our price: $36.99