Business, Not Politics: The Making of the Gay Market ePub (Adobe DRM) download by Katherine Sender

Business, Not Politics: The Making of the Gay Market

Columbia University Press
Publication date: June 2012
ISBN: 9780231509169
Digital Book format: ePub (Adobe DRM)

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In a hard-hitting book that refutes conventional wisdom, Katherine Sender explores the connection between the business of marketing to gay consumers and the politics of gay rights and identity. She disputes some marketers' claims that marketing appeals to gay and lesbian consumers are a matter of "business, not politics" and that the business of gay marketing can be considered independently of the politics of gay rights, identity, and visibility.
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