Business: The Key Concepts

By Mark Vernon

Routledge
Publication date: October 2001

ISBN: 9780203420928

Digital Book format: PDF (Adobe DRM)

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"Business: The Key Concepts" provides a much-needed explanation and exploration of the many complex concepts in the study of business. Covering areas of management, marketing, finance, economics, organizational behavior, and operations, this A-Z reference covers established subjects in business studies taking an international and strategic approach that balances theory and practice. The author also considers new developments in the field by focussing on e-business and contemporary business ethics. Each entry begins with a definition of the term followed by an insightful description and discussion of the concept that is designed both to ground the subject firmly and outline engaging avenues of developments. The entries conclude with helpful cross-referencing and suggested further reading. "Business: The Key" "Concepts"The perfect desktop resource for anyone who wants to learn more bout the commercial world that surround them.