Caffeine for the Creative Team: 200 Exercises to Inspire Group Innovation ePub download by Stefan Murnaw

Caffeine for the Creative Team: 200 Exercises to Inspire Group Innovation

Publication date: March 2009
ISBN: 9781440307874
Digital Book format: ePub (DRM-Free)
Rating starRating starRating starRating star 2 user reviews - write a review of Caffeine for the Creative Team: 200 Exercises to Inspire Group Innovation.

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In your office, your school or your group, it may have already become a bad word. You're charged with generating a great idea... the next big thing... the perfect concept. But you only have a limited amount of time, and you have to do it with your whole team. There's great pressure to come up with something outstanding.

Working with a team can be difficult, and generating viable ideas with a team can be even harder. But a solution is at hand! Caffeine for the Creative Team is the only tool you need to encourage successful brainstorming. This collection of more than 150 short, focused creative exercises is just the boost you need to get your team's collective brain working.

Inside, you'll find:

  • All new exercises. As a companion to Caffeine for the Creative Mind, this book's exercises are targeted to teams. Each is labeled for the appropriate sized group: two people, three people or four or more.


  • Powerful tools. The exercises will call on everyone in the group to think differently, leading to fresh insights. This collection is sure to get your team thinking in new ways.


  • Interviews with real designers. There are also interviews with some of the brightest creative leaders in the industry who have first-hand experience with brainstorming in teams. Each one shares valuable insights and team brainstorming techniques.

Caffeine for the Creative Team offers a solution to those dry, boring, unproductive brainstorm sessions you might be used to. Crack it open and start innovating today.

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Buzzing with crazy ideas

It is fun and energetic to read but whether or not I will actually use the suggested exercises remains to be see. Perhaps i'm not open-minded enough and admittedly my creativity only goes as far as what I can see will be practical. To this end challenges such as thinking what you can do with a turkey carcass don't come naturally - although my other half's suggestion of using it as a cycle helmet made me chuckle quite a bit. Like I said, it is fun, and will certainly get people talking. In this sense I think the challenges would work well as ice-breakers.
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For sure, an original writing, Caffeine for the Creative Team by Wendy Oldfield and Stefan Murnaw brings back to life the concept of brainstorming. It is funny, interesting and captivating presenting a series of exercises suitable for different group sizes that will stimulate imagination and bring new, clever ideas for your projects. It is a useful lecture on brainstorming and on how to make your team outstanding in the organization. The biggest quality of the authors is that they succeeded in making it fun and approachable. It is a must read if you are in the situation to always come up with brilliant new ideas.
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