Can I Change Your Mind?: The Craft and Art of Persuasive Writing PDF (Adobe DRM) download by Lindsay Camp

Can I Change Your Mind?: The Craft and Art of Persuasive Writing

A&C Black
Publication date: January 2009
ISBN: 9781408102534
Digital Book format: PDF (Adobe DRM)

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These days, we all need the ability to argue a case effectively in writing. Drawing on his long experience as a leading copywriter, Lindsay Camp shows how it’s done-whether the ’end product’ is a glossy magazine ad, a new business proposal, a page for the company website, or just a hasty email to your boss. Engaging, entertaining and-as you’d expect-highly persuasive, Can I Change Your Mind? will change the way you think about the words you use for ever.’This is a cunning, masterly and hugely readable book. You’ll learn at least as much from how he writes as from what he writes about-and that’s saying a great deal.’ Jeremy Bullmore (columnist for Campaign, Management Today and The Guardian)’I hope it’s read by every marketing manager, sales director, customer relations officer and chief executive in the land.’ Jeremy Bullmore
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Can I Change Your Mind?: The Craft and Art of Persuasive Writing PDF (Adobe DRM) download by Lindsay Camp
A&C Black, January 2009
ISBN: 9781408102534
EAN:  9781408102534
PDF (Adobe DRM)
List Price: $12.99 eBook price: $11.99
Can I Change Your Mind?: The Craft and Art of Persuasive Writing ePub (Adobe DRM) download by Lindsay Camp
A&C Black, July 2011
ISBN: 9781408156773
EAN:  9781408156773
ePub (Adobe DRM)
List Price: $12.99 eBook price: $11.99