Capitalism at the Crossroads: Aligning Business, Earth, and Humanity
Wharton School Publishing
Publication date: June 2007
ISBN: 9780132345934
Digital Book format: PDF (Adobe DRM)
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This is the eBook version of the printed book.New Foreword by Al Gore
Brand-New Second Edition, Completely Revised with:
Up-to-the-minute trends and lessons learned
New and updated case studies
The latest corporate responses to climate change, energy, and terrorism
Global capitalism stands at a crossroads-facing terrorism, environmental destruction, and anti-globalization backlash. Today's global companies are at a crossroads, too-searching desperately for new sources of profitable growth. Stuart L. Hart's Capitalism at the Crossroads, Second Edition is about solving both of those problems at the same time.
It's about igniting new growth by creating sustainable products that solve urgent societal problems. It's about using new technology to deliver profitable solutions that reduce poverty and protect the environment. It's about becoming truly indigenous to all your markets, and avoiding the pitfalls of first-generation "greening" and "sustainability" strategies.
Hart has thoroughly revised this seminal book with new case studies, trends, and lessons learned-including the latest experiences of leaders like GE and Wal-Mart. You'll find new insights from the pioneering BoP Protocol initiative, in which multinationals are incubating new businesses in income-poor communities. You'll also discover creative new ways in which corporations are responding to global warming and terrorism. More than ever, this book points the way toward a capitalism that's more inclusive, more welcome, and far more successful-for both companies and communities, worldwide.
Paths to profitable sustainability: Lessons from GE and Wal-Mart
Shattering the "trade-off" myth
New commercial strategies for serving the "base of the pyramid"
What enterprises have learned about doing business in income-poor regions
Becoming indigenous-for real, for good
Codiscovering new opportunities, cocreating new businesses with the poor
Learning from leaders: 20+ new and updated case studies
Best practices from DuPont, HP, Unilever, SC Johnson, Tata, P&G, Cemex, and more
