Changing the Channel: 12 Easy Ways to Make Millions for Your Business PDF (Adobe DRM) download by Michael Masterson

Changing the Channel: 12 Easy Ways to Make Millions for Your Business

Wiley
Publication date: November 2008
ISBN: 9780470425640
Digital Book format: PDF (Adobe DRM)

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An all-encompassing guide to creating, maintaining, and profiting from multi-channel marketing campaigns that accelerate your business growth

Given the multitude of avenues that a business owner or marketer can use to access today's customers, the days when one could rely on a single channel to bring in great results and big profits are gone. Today's most successful campaigns take advantage of multi-channel marketing by offering customers multiple ways to buy. In Changing the Channel, Author [A01]s Michael Masterson and MaryEllen Tribby provide readers with a detailed overview of multi-channel marketing and explain its benefits, pitfalls, and great potential for profits. They also offer advice on how readers can launch their own campaigns and make the best use of the results that each channel brings in. Multi-channel marketing is the most effective way to reach and retain customers. In targeting the same customers via direct mail, e-mail, Web banners, pay-per-click advertising, print ads, TV, radio, and more, business owners and marketers can both increase their number of sales and create more loyal customers. With this book as their guide, readers will quickly discover the power and profit potential of multi-channel marketing.

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Changing the Channel: 12 Easy Ways to Make Millions for Your Business PDF (Adobe DRM) download by Michael Masterson
Wiley, November 2008
ISBN: 9780470425640
EAN:  9780470425640
PDF (Adobe DRM)
eBook price: $9.99
Changing the Channel: 12 Easy Ways to Make Millions for Your Business ePub (Adobe DRM) download by Michael Masterson
Wiley, December 2008
ISBN: 9780470456897
EAN:  9780470456897
ePub (Adobe DRM)
eBook price: $9.99
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