Children as Consumers: A Psychological Analysis of the Young People's Market PDF (Adobe DRM) download by Adrian Furnham

Children as Consumers: A Psychological Analysis of the Young People's Market

Routledge
Publication date: May 1998
ISBN: 9780203130193
Digital Book format: PDF (Adobe DRM)

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Explores how children become socialised into consumer society, how they respond to advertising, what they like and dislike, what they believe and disbelieve, and whether they need to be protected through special legislation and regulation.
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