Chocolate Wars ePub (Adobe DRM) download by Deborah Cadbury

Chocolate Wars

Douglas & McIntyre
Publication date: October 2010
ISBN: 9781553656517
Digital Book format: ePub (Adobe DRM)

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The extraordinary and dramatic story of the chocolate pioneers-as told by one of the descendants of the Cadbury dynasty-ending with Kraft's recent takeover of the empire. With a cast of characters straight from a Victorian novel, Chocolate Wars tells the story of the great chocolatier dynasties-the Lindts, Frys, Hersheys, Marses and Nestl├ęs-through the prism of the Cadburys. Chocolate was consumed unrefined and unprocessed as a rather bitter, fatty drink for the wealthy elite until the late 19th century, when the Swiss discovered a way to blend it with milk and unleashed a product that would storm every market in the world. Thereafter, one of the great global business rivalries unfolded as each chocolate maker attempted to dominate its domestic market and innovate recipes for chocolate that would set it apart from its rivals. The contest was full of dramatic contradictions: the Cadburys were austere Quakers who found themselves making millions from an indulgent product; Kitty Hershey could hardly have been more flamboyant, yet her husband was moved by the Cadburys' tradition of philanthropy. Each company was a product of its unique time and place, yet all of them shared one thing: they want to make the best chocolate in the world.
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