CIM Coursebook: Delivering Customer Value Through Marketing ePub (Adobe DRM) download by Ray Donnelly

CIM Coursebook: Delivering Customer Value Through Marketing

Routledge
Publication date: June 2012
ISBN: 9781136442247
Digital Book format: ePub (Adobe DRM)

Buy ePub

List price:
$43.95
Our price:
$40.99

You save: $2.96 (7%)
GET THIS EBOOK
FOR FREE!
Join our Facebook sweepstake, share and
get 10 likes. Winners
get notified in 24H!
Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.' Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing 'Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.' Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann's official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. •The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). •Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. •Past examination papers and examiners' reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. •Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann. INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACE www.marketingonline.co.uk
Please sign in to review this product.
Devices:
CIM Coursebook: Delivering Customer Value through Marketing ePub (Adobe DRM) can be read on any device that can open ePub (Adobe DRM) files.

File Size:
2668 Kb
Language:
ENG
Copy From Text:
Disabled.
Printing:
Disabled.
CIM Coursebook: Delivering Customer Value Through Marketing ePub (Adobe DRM) download by Ray Donnelly
Routledge, June 2012
ISBN: 9781136442247
EAN:  9781136442247
ePub (Adobe DRM)
List Price: $43.95 eBook price: $40.99
CIM Coursebook: Delivering Customer Value Through Marketing PDF (Adobe DRM) download by Ray Donnelly
Routledge, June 2012
ISBN: 9781136442254
EAN:  9781136442254
PDF (Adobe DRM)
List Price: $43.95 eBook price: $40.99
Other books by Ray Donnelly
CIM Revision Cards: Delivering Customer Value ePub (Adobe DRM) download by Ray Donnelly
CIM Revision Cards: Delivering Customer Value
Ray Donnelly
Routledge, September 2012
ISBN: 9781856178518
Format: ePub, PDF
List Price: $15.95 Our price: $13.99
CIM Coursebook: The Marketing Planning Process PDF (Adobe DRM) download by Ray Donnelly
CIM Coursebook: The Marketing Planning Process
Ray Donnelly & Graham Harrison & Phil Megicks
Routledge, June 2012
ISBN: 9781856177160
Format: PDF, ePub
List Price: $43.95 Our price: $40.99