Communicating Science PDF (Adobe DRM) download by Nicholas Russell

Communicating Science

Cambridge University Press
Publication date: October 2009
ISBN: 9780511636578
Digital Book format: PDF (Adobe DRM)

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In recent years governments and scientific establishments have been encouraging the development of professional and popular science communication. This book critically examines the origin of this drive to improve communication, and discusses why simply improving scientistsí communication skills and understanding of their audiences may not be enough. Written in an engaging style, and avoiding specialist jargon, this book provides an insight into scienceís place in society by looking at science communication in three contexts: the professional patterns of communication among scientists, popular communication to the public, and science in literature and drama. This three-part framework shows how historical and cultural factors operate in todayís complex communication landscape, and should be actively considered when designing and evaluating science communication. Ideal for students and practitioners in science, engineering and medicine, this book provides a better understanding of the culture, sociology and mechanics of professional and popular communication.
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