Competitive Intelligence For the Competitive Edge PDF (Adobe DRM) download by McGraw-Hill

Competitive Intelligence For the Competitive Edge

By McGraw-Hill

Business & Economics : Leadership | Business & Economics : Strategic Planning | McGraw Hill
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McGraw-Hill
Publication date: April 2002
ISBN: 9780071394116
Digital Book format: PDF (Adobe DRM)

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Taking a true practitioner's approach, Competitive Intelligence for the Competitive Edge shows you how to integrate your business's operations--particularly marketing, advertising, and strategic planning--with the latest competitive intelligence techniques
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