Competitive Intelligence: Strategy 03.09 PDF (Adobe DRM) download by Jim Underwood

Competitive Intelligence: Strategy 03.09

Capstone Publishing
Publication date: December 2001
ISBN: 9781841122946
Digital Book format: PDF (Adobe DRM)

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Fast track route to mastering the art of competitor intelligence. Covers the fundamentals of competitor intelligence, from securing CEO buy-in and making sure the right people are in place to creating an internal intelligence system and setting up a war room. Examples and lessons from some of the world's most intelligent businesses, including Motorola and Apple, and ideas from the smartest thinkers including Jan Herring, Ben Gilad and Leonard Fuld. Includes a glossary of key concepts and a comprehensive resources guide.
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