Competitive SME: Building Competitive Advantage Through Marketing Excellence for Small to Medium Sized Enterprises PDF (Adobe DRM) download by David J. Hood

Competitive SME: Building Competitive Advantage Through Marketing Excellence for Small to Medium Sized Enterprises

Kogan Page
Publication date: February 2013
ISBN: 9780749468514
Digital Book format: PDF (Adobe DRM)

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Competitive SME is a comprehensive guide to grasping the competitive and marketing opportunities facing small to medium size enterprises today. Inspired and driven by the EU initiative futureSMETM, it gives essential advice on how, by implementing a clear and focused strategy and using simple tools, you can survive, thrive, and compete. It outlines a simple yet effective model that will allow you to: � create and manage effective marketing and branding processes; � better engage with your market , creating and projecting real value; � increase your worth to the market with corresponding increase in revenue; � maximise your resources, however limited; � ensure that your competitive edge and U.S.P. is amplified and sustained. Packed with simple but effective tools, Competitive SME is an essential, practical handbook for any manager or owner of an SME / SMB who wants to outperform their competitors.
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Competitive SME: Building Competitive Advantage Through Marketing Excellence for Small to Medium Sized Enterprises ePub (Adobe DRM) download by David J. Hood
Kogan Page, February 2013
ISBN: 9780749468514
EAN:  2370004741710
ePub (Adobe DRM)
List Price: $39.99 eBook price: $36.99
Competitive SME: Building Competitive Advantage Through Marketing Excellence for Small to Medium Sized Enterprises PDF (Adobe DRM) download by David J. Hood
Kogan Page, February 2013
ISBN: 9780749468514
EAN:  9780749468514
PDF (Adobe DRM)
List Price: $39.99 eBook price: $36.99
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