Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets PDF (Adobe DRM) download by Sylvia M. Chan-Olmsted

Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets

Routledge
Publication date: November 2005
ISBN: 9781410617408
Digital Book format: PDF (Adobe DRM)

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Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise
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