Retail sales are a vital part of salon services, but many salon professionals cite a host of reasons why they don't sell: I'm not trained to sell. I'm not sure which products to offer. Selling retail only helps the salon owner. I don't have time to sell.
In Completing the Service, author Sheila J. Cline-Bass presents a fun and informational program designed to change the way you view salon retail sales and help you understand the impact retailing can have on your economic success. Employing a "keep it simple" approach, Cline-Bass helps you learn the power, procedure, and profit potential of retails sales by exploring all facets of the business, including • ways retails sales can help your business grow;
• reasons people buy;
• processes for setting goals;
• eleven steps to completing the service.
The approach presented in Completing the Service can help you substantially increase your retail sales and thereby increasing your personal income, salon profits, and client retention.