Conferences and Conventions ePub (Adobe DRM) download by Tony Rogers

Conferences and Conventions

Routledge
Publication date: May 2012
ISBN: 9781136415784
Digital Book format: ePub (Adobe DRM)

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Conferences and Conventions: a global industry is illustrated with case studies and examples from around the world, including Great Britain, Germany, Philippines, United States and Australia. It also provides reflective question at the end of each chapter so that readers can test their knowledge and reflect on the issues raised.The text looks at the following specific issues:* The origins of the conference industry* Business tourism and leisure tourism* The buyers and the suppliers* Marketing and branding* The design of conference facilities* Employment and people
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