Content Strategy for the Web, Adobe Reader PDF (Adobe DRM) download by Kristina Halvorson

Content Strategy for the Web, Adobe Reader

New Riders
Publication date: August 2009
ISBN: 9780321648730
Digital Book format: PDF (Adobe DRM)

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This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.Companies and agencies spend months and millions of dollars on how they'll deliver content online, yet allocate very few resources toward planning for, creating, and governing the content itself. Content Strategy for the Web can help in delivering useful, usable content to online audiences, when and where they need it most. Focusing on the user experience as it relates to content strategy, this book defines content strategy, its business value, and why so many web projects implode in the content development phase. It provides simple ways to introduce content strategy into the user experience design process. Readers get solid, practical advice on staffing and resource allocation for content-related roles and responsibilities and learn about the easy-to-use tools that are necessary to plan for, create, and govern online content.
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Content Strategy for the Web, Adobe Reader PDF (Adobe DRM) download by Kristina Halvorson
New Riders, August 2009
ISBN: 9780321648730
EAN:  9780321648730
PDF (Adobe DRM)
List Price: $23.99 eBook price: $21.99
Content Strategy for the Web, Adobe Reader ePub (Adobe DRM) download by Kristina Halvorson
New Riders, August 2009
ISBN: 9780321648723
EAN:  9780321648723
ePub (Adobe DRM)
List Price: $23.99 eBook price: $21.99
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