Convergence Marketing: Combining Brand and Direct Marketing for Unprecedented Profits PDF (Adobe DRM) download by Richard Rosen

Convergence Marketing: Combining Brand and Direct Marketing for Unprecedented Profits

Wiley
Publication date: March 2009
ISBN: 9780470403235
Digital Book format: PDF (Adobe DRM)

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Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time accountability that positions marketing as a vital and effective component of leadership's overall business strategy. Convergence brings brand and direct together with respect to both disciplines, within the same silos. And it offers the necessary tools and processes that deliver better results. Our global market demands nothing less than this fully integrated approach. Convergence Marketing is the key to shifting marketing communications efforts from a cost-based to a profit-driven model and will have your CFO begging you to spend more money.
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Convergence Marketing: Combining Brand and Direct Marketing for Unprecedented Profits PDF (Adobe DRM) download by Richard Rosen
Wiley, March 2009
ISBN: 9780470403235
EAN:  9780470403235
PDF (Adobe DRM)
eBook price: $16.99
Convergence Marketing: Combining Brand and Direct Marketing for Unprecedented Profits ePub (Adobe DRM) download by Richard Rosen
Wiley, March 2009
ISBN: 9780470522394
EAN:  9780470522394
ePub (Adobe DRM)
eBook price: $16.99
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