Conversational Capital: How to Create Stuff People Love to Talk About ePub (Adobe DRM) download by Eric Alper

Conversational Capital: How to Create Stuff People Love to Talk About

FT Press
Publication date: July 2008
ISBN: 9780132703741
Digital Book format: ePub (Adobe DRM)

Buy ePub

List price:
$19.99
Our price:
$15.99

You save: $4.00 (20%)
GET THIS EBOOK
FOR FREE!
Join our Facebook sweepstake, share and
get 10 likes. Winners
get notified in 24H!
This is the eBook version of the printed book.“In The Tipping Point, Malcolm Gladwell presents an important idea without any ‘how to.’ Now Bertrand Cesvet provides the ‘how to’ you need to create ‘Tipping Points’ for your business and success. This book is a compelling presentation of a powerful idea. This is how the new world will do business. Highly recommended if you care about your future.” Stewart Emery, coauthor of international best-seller Success Built to Last “Ultimately, magic is unexplainable. Still, Conversational Capital provides the most insightful analysis of what makes our shows ring in the heart of fans.” Guy Laliberte, founder, Cirque du Soleil “Like all great ideas, Conversational Capital is at its core simple: word-of-mouth momentum can be created, harnessed, and used to build consumer passion for a brand better and more cost-effectively than almost any other marketing medium.” Rupert Duchesne,CEO of Aeroplan “Marketing is an art that Conversational Capital turns smartly into science. This book provides the complete prescription for getting consumers excited about your ideas.” Jim Champy, coauthor, Reenginering the Corporation, and author, Outsmart! Embed into Your Products and Experiences the Ingredients that Drive Advocacy: Create products and services that consumers find truly significant Intensify consumption experiences to transform your brands into market leaders Don’t settle for serendipity: manage and control the word-of-mouth around your brand by manipulating eight powerful experience amplifiers For all the books that speak of the value of consumer advocacy, few indicate how to create it to begin with. Armed with a compelling set of examples from their own work in fostering leading brands, the authors reveal the triggers of word-of-mouth and a process to embedding them in your own products, helping you create stuff people love to talk about. From Bertrand Cesvet, chairman of Sid Lee, a leading purveyor of experiential design and communications services that leverages commercial creativity for breakthrough brands including Cirque du Soleil, adidas, and Red Bull. 1% of the proceeds from the royalties earned by the authors will be donated to the One Drop Foundation. The mission of the One DropTM Foundation is to fight poverty around the world by giving everyone access to safe water.
Please sign in to review this product.
Devices:
Conversational Capital: How to Create Stuff People Love to Talk About ePub (Adobe DRM) can be read on any device that can open ePub (Adobe DRM) files.

File Size:
407 Kb
Language:
ENG
Copy From Text:
Disabled.
Printing:
Disabled.
Conversational Capital: How to Create Stuff People Love to Talk About ePub (Adobe DRM) download by Eric Alper
FT Press, July 2008
ISBN: 9780132703741
EAN:  9780132703741
ePub (Adobe DRM)
List Price: $19.99 eBook price: $15.99
Conversational Capital: How to Create Stuff People Love to Talk About, Adobe Reader PDF (Adobe DRM) download by Eric Alper
FT Press, July 2008
ISBN: 9780131360754
EAN:  9780131360754
PDF (Adobe DRM)
List Price: $27.99 eBook price: $24.99
Other books by Eric Alper
What's It Take to Make a Product Iconic? PDF (Adobe DRM) download by Eric Alper
What's It Take to Make a Product Iconic?
Eric Alper & Tony Babinski & Bertrand Cesvet
FT Press, August 2010
ISBN: 9780132426336
Format: PDF, ePub
List Price: $2.49 Our price: $1.99
Exclusive Product Offering: Creating Something Just for You PDF (Adobe DRM) download by Eric Alper
Exclusive Product Offering: Creating Something Just for You
Eric Alper & Tony Babinski & Bertrand Cesvet
FT Press, August 2010
ISBN: 9780132434133
Format: PDF, ePub
List Price: $2.49 Our price: $1.99