Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge ePub (Adobe DRM) download by Oded Shenkar

Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge

Harvard Business Review Press
Publication date: June 2010
ISBN: 9781422160633
Digital Book format: ePub (Adobe DRM)

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In the business world, imitation gets a bad rap. We see imitating firms as ?me too? players, forced to copy because they have nothing original to offer. We pity their fate: a life of picking up crumbs discarded by innovators striding a path paved with fame and profit. In Copycats, Oded Shenkar challenges this viewpoint. He reveals how imitation?the exact or broad-brushed copying of an innovation?is as critical to prosperity as innovation.Shenkar shows how savvy imitators generate huge profits. They save not only on R&D costs but also on marketing and advertising investments made by first movers. And they avoid costly errors by observing and learning from others? trials. Copycats presents suggestions for making imitation a core element in your competitive strategy and pairing it powerfully with innovation, including:· How to select the right model to imitate· How to avoid oversimplification of a model· Which imitation strategy to use· How to prepare and execute an implementation plan Engaging, practical, and rich in company examples, Copycats unveils how to add imitation to your competitive arsenal.
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Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge ePub (Adobe DRM) download by Oded Shenkar
Harvard Business Review Press, June 2010
ISBN: 9781422160633
EAN:  9781422160633
ePub (Adobe DRM)
List Price: $29.95 eBook price: $26.99
Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge PDF (Adobe DRM) download by Oded Shenkar
Harvard Business Press, June 2010
ISBN: 9781422160633
EAN:  2370004152561
PDF (Adobe DRM)
List Price: $29.95 eBook price: $26.99
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