Corporate Public Affairs: Interacting With Interest Groups, Media, and Government PDF (Adobe DRM) download by Otto Lerbinger

Corporate Public Affairs: Interacting With Interest Groups, Media, and Government

Routledge
Publication date: November 2005
ISBN: 9781410617262
Digital Book format: PDF (Adobe DRM)

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Corporate Public Affairs explores the increasing interest in public affairs by today's organizations. Lerbinger indicates that more and more frequently corporations are establishing public affairs positions--typically within public relations departments--to respond to issues and concerns arising out of the sociopolitical environment in which the corporation functions. He articulates the functions and responsibilities of the public affairs role, and investigates the approaches to dealing with primary constituencies--interest groups, media, and government.
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