Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation PDF (Adobe DRM) download by Leslie Gaines-Ross

Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation

John Wiley & Sons, Inc.
Publication date: January 2008
ISBN: 9780470245477
Digital Book format: PDF (Adobe DRM)

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Best practices for protecting and repairing reputation Recent corporate crises have demonstrated that a company's reputation can be destroyed in seconds. A mishandled response, inappropriate act, product tampering, or poorly timed reorganization all have the power to instantly tarnish a respected reputation. Timely and straightforward, Corporate Reputation shows business leaders how to restore and rebuild their companies when a corporate reputation is damaged. Its practical 12-step model shows how companies can successfully recover their reputations for the long-term after crisis strikes. Leslie Gaines-Ross is Chief Reputation Strategist at Weber Shandwick, a global public relations firm. She is also author of CEO Capital: A Guide to Building CEO Reputation and Company Success
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