Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause PDF (Adobe DRM) download by Philip Kotler

Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause

Wiley
Publication date: January 2005
ISBN: 9780471704522
Digital Book format: PDF (Adobe DRM)

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Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-edge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twenty-five business leaders from socially responsible companies, this is the bible for today's good corporate citizen.
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Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause PDF (Adobe DRM) download by Philip Kotler
Wiley, January 2005
ISBN: 9780471704522
EAN:  9780471704522
PDF (Adobe DRM)
eBook price: $28.99
Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause ePub (Adobe DRM) download by Philip Kotler
Wiley, March 2011
ISBN: 9781118045770
EAN:  9781118045770
ePub (Adobe DRM)
eBook price: $28.99
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